| Use text or display ads to tailor your message, and maintain full control over when and where the ads appear in your app. With impression goal campaigns you can promote your friends’ apps or fulfill a direct advertising deal.
Read more about how best to use the Google AdMob ‘Promote’ tab in your account and learn how to:
| • | Engage users & preserve their experience | | • | Target the right users | | • | Cross-promote your other apps | | • | Experiment and track to maximize ROI |
| | | We’ll keep you posted with more tips soon.
Until then, happy optimizing. The Google AdMob Team | | | | |
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