Meet AdMob at MWC or the GDC and discover what's new

Meet AdMob at MWC or the GDC and discover what's new

Get the latest on product updates, best practices on app promotion and more AdMob March Update In this issue: #MeetAdMob: The AdMob team is at MWC and GDC this week Monetize: Learn about AdMob native ads, work with our new mediation partners, or why not try TrueView video ad interstitials? Analyze: Segment with Audience Builder Success Stories: Enjoy a six-part video series from leading developers, learn how Select Button uses interstitial ads to boost revenue Quick poll: Tell us your feedback AdMob across the globe It’s an exciting time for AdMob and mobile developers across the globe. This week we’re exhibiting in Barcelona at Mobile World Congress (MWC), and at the Game Developers Conference (GDC) in San Francisco. Let us know if you’re attending the events by coming to the AdMob booth or tweeting us at @admob using #MeetAdMob. Follow us on G+ and Twitter for live updates from these events.     AdMob native ads beta At Game Developers Conference we announced a limited beta of AdMob native ads. This format enables you to show ads in your app from Google advertisers, and customize them to match both the form and function of your app. Native ads can provide a relevant experience to users that fits within the visual style of the app to increase user engagement. Stay tuned in the coming months for more information. New mediation partners announced AdMob Mediation provides a single place where you can manage many different ad networks. Since the start of 2015 we’ve partnered with AdRally, AppLovin and Leadbolt, so now you have even more choice of networks when mediating with AdMob. Check out our full list of supported ad networks for Android and iOS. Learn more     Try TrueView video ad interstitials Our TrueView ad format offers a rich, user-friendly experience for monetization within your app. Take advantage of growing video demand with this innovative format, which offers users the opportunity to skip an ad after 5 seconds. Make sure your ad units are opted into video to receive these ads. Segment and target using Audience Builder Adjust your monetization model to best suit your users. Audience Builder is a powerful tool that enables you to create lists of users based on how they use your app. With this data you can create customized experiences for your users and grow your app revenue. Get started     Increase your In-app purchase revenue AdMob’s IAP solution allows you to create in-app purchase ads targeted to specific segments of your app’s users. This means you get to maximize revenue and lifetime value by simultaneously implementing both ads and in-app purchase monetization. Coming soon to all AdMob accounts. Get started     The secret to app success on Google Play Download a new guide to help you find app success on Google Play. Written by the Google Play team, it features tips, and best practices to help you build an effective strategy. Download     Success Stories from leading App Developers AdMob interviewed leading app developers and industry experts to give you the inside track. This six-part video series covers, Getting Started, Funding, Building, Monetizing, Marketing and Growing your app. Watch     Select Button uses interstitial ads to boost revenue Thinking about implementing Interstitial ads but don’t know its potential impact on revenue and user experience? Check out a publisher story from Survive! Mola mola! to learn more about how they implemented the ads to boost revenue. Full story What do you think about our emails? We'd like to hear what you think about Google AdMob emails. Interested in sharing your feedback with us? Take the survey We’ll keep you posted with more news soon. Until then, happy building. The Google AdMob Team © 2015 Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043 Email Preferences: We sent you this email because you have indicated that you are willing to receive occasional AdMob newsletters. If you do not wish to receive such emails in the future you can opt-out by clicking here.