Google Ads Policy - Ad-serving Protections for Teens

Google Ads Policy - Ad-serving Protections for Teens

Dear Advertiser, As previously announced, Google is expanding ad-serving protections for teens globally. The protections will apply on Google Accounts of people above the digital age of consent but under 18 years of age ("teens"), and are in addition to protections already rolled out across Europe and Australia. With the launch of this new teen ads policy, we will: • Disable ads personalization • Disallow sensitive creative categories from serving We will begin enforcing the policy August 15, 2022. Depersonalization will occur across all products, and creative ad filtering will begin on YouTube, Google Display Ads, and Display & Video 360, and expand to additional products over time. Please review this policy to understand which ad categories may be restricted for teens. You do not need to take any further action. Previous protections established in response to child-directed regulations, such as the Children's Online Privacy Protection Act (COPPA), the Age Appropriate Design Code (AADC), and the Australia Online Safety Act (AU OSA), will continue to apply where relevant. Thank you for your cooperation. Sincerely, The Google Ads Team © 2022 Google LLC 1600 Amphitheatre Parkway, Mountain View, CA 94043. You're receiving this mandatory service announcement because you are an admin or in a similar role for one or more Google Advertising products (for example, Google Ads, Display & Video 360, Search Ads 360, YouTube Partner Sales and/or YouTube Ads).